I have noticed that about 75% of men over the age of 60, and maybe younger, are sporting facial hair these days. Why? Personally, I find it to be a turn off. To me it's not clean, and I'd avoid the bristles. Are the men getting lazy and don't want to spend the time shaving, or are they hiding an ugle scar or something? I know that those same men would avoid me if I didn't carefully groom my hair and apply make-up. They'd find me plain and unappealing, but the women are expected to accept the furry face. Color me picky about the prickly face.
To shave or not to shave, is that the question? I humbly offer (strictly my own) opinion that for every woman who doesn't like facial hair, thinks they are unsanitary, etc., etc., there is another woman who absolutely loves a man with facial hair. It could be a beard & mustache, or short & scruffy just like the actors in that old 70's (or 80's?) TV show, "Miami Vice." Everyone has their preferences.
On the other hand, there are men who love to see their women with lots of makeup, coiffed hair, lipstick, false eyelashes and they are happy as clams. Other men would prefer their mates to be more "au naturel." Some men think women look their best with short hair while others think that the longer hair a woman has, the lovelier she looks TO THEM.
And that is the point. Women have their preferences, and so do men.
A beard is a choice. Young men or well-seasoned men's beards abound. Most men keep their beards clean and well groomed. You mentioned 75% of us have beards, probably so but that would only leave you 25% of men to choose from. Oh, the scruffy beard has been in style now for at least the past 20 years. Just sayin'.
As others have said, speaking strictly for myself, I am clean shaven and I expect a hairy woman to shave legs and pits, just what I grew up with. I have had beards and 'staches, but my chin hair turned grizzled at an early age, tho head hair stayed somewhat dark, so vanity dictated that I shave. But lately I've realised that as much as I enjoy going down on a woman (what's acceptable here?), I didn't used to think about bristly chin hair against tender thighs, but now I figure I probably wouldn't like it on my thighs. So another reason to shave.
The way a person chooses to adorn themselves, or not, as the case may be, makes each person individual and fantastic, something to be celebrated. I personally love makeup because it makes me feel my best. I have friends who love going natural and look great. I love beards or a shaven face on guys, whatever feels comfortable and best to the guy. And you know, some of us ladies, most of us, have to do things to take care of facial hair too, ha ha.
The answer to that is simple, they might be planning a trip to the Alaskan tundra and have to build a quick igloo to escape the bitter cold, the beard and mustache help them not get frostbite on thier facial area.
Id say just look for those that shave... Hair is a natural thing, a personal preference, it can keep you warm in the winter. And many women like facial hair on men.... Makeup on a woman turns me off by the way. Women do this to make themselves look something that they are not. Might as well wear a mask.